网页设计的根本目的就是设计出能够吸引访问者的页面。让我们看看网页设计的原则吧，它应该对你设计网站有所帮助。

In web design it is very important to create a page that people just "have" to visit. That said let's look at some of the criteria of web design that will make your site just that.

网页设计的根本目的就是设计出能够吸引访问者的页面。让我们看看网页设计的原则吧，它应该对你设计网站有所帮助。

There are seven basic criteria that, if followed, will help your site be visited over and over again and maybe win an award for the best web design.

这里有七个基本原则。如果你能够按照这些原则去做，那么你网站的访问量一定会与日俱增，同时还会成为网站设计中的典范。

The first of said criteria is "Just because you can, does not mean you should." Increasing web technology is offering more and more options and tools to design web sites with; however, just because the technology is there does not mean as a designer you should use ALL that technology just for the sake of using it. Many times, adding 'perks' to your site can impede the performance of a site and/or irritate users enough to leave the site.

第一个原则：“你会做并不等于一定得做”。当今的互联网技术迅速发展，所以用于创建网站的工具也越来越多，然而，这并不意味着你需要用到所有的技术来创建你的网站，即：不要为用而用。很多时候，你把网站做的“华丽胡哨”的反而会影响访问者浏览页面的效率从而导致他们离开你的站点。

The second criterion is "There is almost always an exception." There are rarely absolutes in web design. A designer therefore should be careful of ruling out a technology or design method just because it did not work for another site. So the designer should be careful to approach each new web design project with an open mind and be ready to experiment to achieve the best use of technology for that project.

第二个原则：“不要以一概全”。网页设计中不存在绝对通用的东西。因此，设计师必须要设计符合所用站点和设备都通用的技术，不要只有一种技术或方法。这就要求设计师们具备一个开放式的思维方式来设计每个不同的全新网络项目，并且还要反复地实验，以保证该项目能够最好的利用所提供的技术支持。

Remember that the "Users are the ultimate judge" and you will be following the third criteria of web design. An experienced designer may think a site should function or appear a certain way, but the designer's boss or client may think differently. The bottom line is that the users are the bottom line. If they do no like or understand a certain aspect of a site, they are the ones the site should satisfy.

第三个原则：“用户是最终的判官”。一个有经验的设计师可能会从某个特定的功能或者某个准则出发去设计一个站点，但是他的老板或客户可能存在不同的思考角度。用户的底线就是最终的底线。如果他们不喜欢或不明白网站的全貌，那么你就要重新为他们设计一套能被他们接受和喜爱的网站吧。

Professional web designers should try to understand and use the best of all possible worlds in their designs, regardless of how they relate to technical or aesthetic beliefs and standards of how a site should be designed. Whatever the issue may be, a designer benefits from understanding as many technical aspects as possible when designing. This is what I mean in the fourth criteria when I say "Crossover experience is something a designer should always strive for." For example when a designer only previews their site in Microsoft Internet Explorer and does not take into account the crossover of Netscape or Apple's Safari when designing and therefore possibly loses those users.

第四个原则：“设计师应该具备多元化知识”。设计师们应该尽最大的努力了解世界的文化，并设计出和世界访问者都能够接受的网站，无论是从访问者的技术认可和美学信仰上来讲，还是从设计标准上来讲都应如此。不管主题是什么，设计师在设计时，都应该尽可能的了解所使用的技术面能够给他们带来的好处在哪里。举个例子来说，当设计师之设计了针对IE浏览标准的网页，而忽略了NetScape[网景]浏览器标准和Apple[苹果]浏览器标准，那么，上述两部分的客户将会失去。

The fifth criteria that, if followed, when designing is: "Modesty is the best approach." Why modesty? Because web design contains so many intricacies, there are always going to be designers with more attractive sites with newer technology, or designers who use technology in a more creative way. If a designer doesn't let pride get in their way, learning from other will strengthen their web design skills.

第五个准则：“谦虚是成功的最好途径”。为什么要谦虚呢？因为网页设计的方法错综复杂、不胜枚举，许多设计师都希望使用最新的、最具创造性的技术来设计更具吸引力的网站。如果一个设计师能够把“骄傲自满”拒之门外，那么他一定可以学到更多加强网站功能性的技能。

A smart web designer knows that "It is impossible to please everybody." Whether it is the million of web user's world wide or the ten people in the office, a design is not going to make everybody happy. Everybody has an opinion and it is important to listen to opinions as good ideas can spring from them, but there is a fine line between making the majority happy and attempting to please everyone. If you try to please everyone you will have violated the sixth criteria.

第六个准则：“不可能让所有人都感到快乐”。不管是网络上成千上万的网民，还是办公室里的10个人，做出来的设计不可能让所有人都感到高兴。每个人都有自己的观点，你可以倾他们为你诉说，但是是否能够让所有人都满意那就有一个底线了。如果你试图设计一套能让所有访问者都满意的网站，那么这就与“第六个准则”相违背了。

The final of our seven criteria is "Try to stay on top of specifications and standards." Web design specifications and standards are constantly changing and will continue to change.

第七个准则：“尽最大努力保持最高标准和最高要求”。网络设计师的最高标准和最高要求都是时刻在变化的，并且这种变化将一直持续下去。

So if you follow these seven criteria you will design a site that everyone will have to visit.

所以，如果你严格遵循上述七个原则，那么一定能够设计出人人都能来访问的网站。

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