Be aware of these common pitfalls when designing your site:

网站设计中，避免出现以下错误：

* The home page does not quickly tell you what the Web site is all about. You should be able to visit the home page of any Web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds.

访问者不能通过网站主页立即了解网站内容。用户应该在5秒钟之内登录网站，了解网站内容、产品类型或者宣传内容。

* The poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real Web site), and other Web design features that draw interest away from your Web site, products, and/ or services.

网站出现弹出框、令人眼花缭乱的广告、以及眩目的进入页面（运用动画、声音设计，需要5-10分钟的下载时间）。或者出现其它特征，转移用户对网站、产品或者服务的注意力。

* Poor Web site navigation. This includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same Web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!).
设计不合理的导航系统。其中包括无效超链接、隐藏的导航系统、糟糕的字链接以及导航链接、不能链接的页面、错误链接、不能与主页链接的页面。请记住：不管访问者处于什么位置，网站都要保证他们随时可以返回主页。

* Believing that because you have a Web site, you have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Web site is not your marketing strategy. Your Web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the Web. Creating a Web site is great, but if it is not promoted and advertised, no one will ever find it. By passing out business cards with your Web site URL embossed on them, you are using a traditional marketing campaign to promote your Web site. If you offer a downloadable/ printable coupon from your Web site, you are successfully using your Web site as part of your marketing strategy to meet your goal of increased restaurant sales.

网站是一种营销措施、营销策略。你要了解，网站不是一种营销策略，只是营销策略的一部分，并且要根据公司目标来制定。比如说，你希望在网站中宣传餐馆，如果网站构建后，没有宣传效果，网站也就没有价值。在名片中打印网址，是一种传统的宣传方法。但如果网站提供可下载、可打印的优惠券，就是一种成功宣传的方法。

* Failure to attain Web site relevance and content updating. There is nothing more dissatisfying to a Web customer than visiting a Web site that is grossly out of date. Incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the Web site visitor that your devotion to your Web site is suffering greatly. Cramming your pages with non-relevant material will detract the visitor from getting the point of your Web site (the five-second rule mentioned earlier).

网站内容陈旧或者与主题无关。用户最不希望浏览过期内容，错误价格、不再提供的产品、陈旧的内容、过期的广告都会让用户感到厌烦。与网站主题无关的内容，只会分散用户注意力，导致他们5秒钟之内找不到需要的信息。

* Avoid too many text effects. Forget flashing text, reversing text, gymnastics text, or other eye-popping and dizzying effects, which do nothing more than annoy your site visitor. Don't create a "loud" Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or graphics that visitors are overwhelmed by the effects and under-whelmed by the site content.

避免出现多种效果的文本。Flash文本、浮动文本、跳动文本或者其它令人眼花缭乱的文本只会让用户感到厌烦。闪动、眩目、旋转的图像、文本、图片会吸引用户注意力，导致用户忽视其它内容。

* Limit the number of graphics on your Web site so that you don't overwhelm your site visitors with "graphics overload." Don't use animated GIF images on your Web site. These were cool ten years ago, but in today's professional environment, they are just another "loud," annoying distraction that site visitors don't want to see.

限制图片数量，避免分散网站访问者的注意力，缩减下载时间。避免使用GIF图片。运用图片在十年前很流行，但在现在这种专业环境中，只是一种影响因素。

* Don't use Microsoft's themes (built-in design templates) when creating a Web site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we stand by the fact that it can be used to design great Web sites.

利用Microsoft FrontPage制作网站时，不要使用内置在设计模板中的主题。FrontPage不适合创建普通网站，但可以用来创建高质量的网站。

* Don't incorporate frames into Web site design. The use of frames within a Web site will drive customers away faster than anything!

避免在网站中嵌入框架，否则会流失许多用户。

* DO incorporate the proper Web site design elements to ensure that your Web site is ready to be found by search engines.

网站需要出现恰当的内容，便于搜索引擎搜索。

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