A picture is worth a thousand words.
图片寓意丰富

And it still is today. With the media changing everyday photography has changed along with it and as a result is still a valuable resource for web business.

现在，媒体每天都在变化，摄影也在变，但摄影图片仍然是网站经营中有价值的资源。

1. Photos enhance the look of a website.

照片可以增强网站的观赏性。

2. Communicate so much more than words, they communicate emotions.

照片不仅传递语言，还能交流感情。

3. Photos can be customized for borders and backgrounds.

照片可以设置为边缘和背景画面。

4. Photos have more impact than clip art. (They tend to give a more professional look.)

照片比剪贴画的作用更大。（照片会使网站显得更专业）

5. Stock photography is a big business and affordable stock is out there.

图片资料库，可以在你的经济承受范围之内，给你提供帮助。

As a web business you're most likely a small business and have a limited budget and that's where stock photography can be great resource for you. You can spend as little as $10.00 or as much as $200.00 plus on one image. (Consider that if you hired a professional commercial photographer to shoot a few rolls of film to your specifications it would cost you thousands and thousands of dollars.)

你可能希望网上企业规模小、预算少，图片库可以提供许多资源，帮你达到这个目的。你可以花10美元，或者多一点， 200美元，你就可以购买到一张图片，但是，如果你聘请一个专业摄影师按照你的要求拍摄几张照片，会花费数千美元。

Things to remember when shopping for stock photography:

在购买图片的时候，你要注意以下几点：

1. Know what you want, start with a generic idea and get specific as you shop (Remember you probably will not find the exact image that you have in your head, be open to good photos that you find along the way.)

1.确定自己的需要。首先有一个大体的想法，然后在购买的过程中逐渐明确目标。你有可能会找不到最理想的图片，所以，购买时要留意每一张好照片。

2. Shop around, try the larger agencies try the independents too. (Larger agencies offer more to chose from independent photographers offer more personalized service.)

2.搜索作品时，既要注意大型代理商的作品，也要注意独立经营者的作品。前者可以提供更多的作品，供你选择，后者会提供个性化的作品

3. Know what you're going to use it for, stock photography belongs to the photographer who created it, or the agency, so know what you need it for there can and will be limitations of use.

3.确定图片的作用。图片资料库属于某个摄影者或某个代理机构，使用这些图片时你可能会受到他们的影响，限制使用范围，所以，购买前明确图片的用途。

4. Know what format you need, you only need 72 dpi for the web, be careful that you don't pay for a higher quality when you don't need it. (300 dpi for printing purposes)

4.确定网站的格式。如果你需要72dpi的图片，那不要购买更高质量的图片，因为你不需要。（打印图片300dpi）

5. Know your terms for the industry, Make sure that you know what the difference is between royalty free and rights managed, and any other terms the business may use. If something is not clear on their site contact them and ask for clarification.

5.明确行业术语。了解免版税图片与版权管理图片的区别，明确经常使用的其它术语的意思。如果对他们网站的某些方面不了解，可以向他们咨询。

So remember you can add a little more impact and emotion to your site by making use of the stock photography out there today.

所以记住：利用图片资料库里的照片，可以增强网站效果，增进与用户的情感交流。

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